Answer the question behind “How much?”

A price tells someone what they will spend. It does not automatically tell them what they will receive. Whether you publish a fixed fee or quote each project, your service page should make the boundaries easy to understand before a customer has to ask.

1. Describe the finished work.

Name the deliverable in ordinary language: “Copy for one service page, up to 700 words, with one revision.” Phrases such as “complete transformation” make it harder to compare the offer and harder to agree when the job is finished.

2. Explain what changes the quote.

If the fee varies, identify the main reasons: number of pages, interviews, research, or deadline. Ask only for the details needed to scope the work. An unexplained “contact for pricing” adds a step without telling the reader why that step matters.

3. Make the customer's part visible.

List what you need to start: existing copy, approved facts, photographs, access, or one person to collect feedback. Explain how approvals affect timing. This is especially useful when the buyer has never hired someone for this kind of work.

4. Put the edges beside the offer.

State revision limits, separate expenses, and what requires another quote. If payment is collected online, show the applicable terms before checkout. A useful closing line is: “Send your page and deadline for a written scope and quote.” Then check that the button opens the right form or email with a clear subject.