Find the thread.
Bring the ambition, the rough notes, or the question you keep circling. Find the audience, the value, and the position worth taking.
Talk through the ideaSignal. Story. Strategy.
A clear view.
A considered move.
Independent counsel for leaders making consequential decisions. Clarify the position, shape the message, and give people a reason to move with you.
A PLACE TO BEGIN
What needs a fresh perspective?
Make the message land.
A service page, a leadership message, or a professional bio. Give people a clear reason to understand, trust, and remember your work.
Explore focused writingGive the launch a direction.
Connect the story, the sequence, and the audience experience before the announcement goes out.
Explore launch supportA point of view. A way forward.
Before the message,
make sense of the moment.
What’s changing? Who needs to understand it? What happens next? I connect those questions to a story people can follow, and a plan you can use.
Position the idea.
Find the value, the audience and the words that make your business make sense.
Brand & positioningNavigate the change.
Candid counsel for leaders, acquisitions, internal change and consequential decisions.
Leadership & changeMake it land.
Shape the launch, the page or the conversation around what people need to do next.
Content & launchesThe reading room
A little perspective
can change the whole picture.
The approach
Senior counsel.
An editorial eye.
Gold Dust Strategies brings a journalist’s questions and a communications leader’s judgment to complex business decisions.
The experience behind the work spans global businesses, agency counsel and live business television. Each engagement starts with the situation, the people affected, and the decision that needs to be made.
Experience and approachWork together
Bring the big question.
Or one specific thing.
A focused rewrite, a launch plan or an ongoing strategic conversation. Start with what you need to change.
Explore ways to work togetherThe notebook Open collection
Cinnamon: one clear creative idea · Salted Nutella: the creative note
Let’s think it through.
What’s on your mind?
Start a conversationRough notes welcome.